How to plan your content easily & effectively

Believe it or not, we are already halfway through September.

For those who had some well deserved holidays in August, well done! You ( and I!) have survived the "back to work" phase, yay!

(If you are on holiday during September, good for you and I hope the "back to work" phase won't be too hard on you!)

So now it is time to look forward even more for the next months to come and start planning your content.

Remember, planning ahead is key and will save you lots of headaches! But where to start? There are so many things to prepare for the busy months ahead!

That is why I decided to write this blog, to once more, give you a helping hand when it comes to planning your content.

I would start with having 2 main things in place: a content calendar and a bank of images.

A bank of images for your business

I cannot stress enough how useful it is to have a bank of images for your business.

Having a bank of images to use in the next months will help you to be organised and stay consistent.

Believe me, you don’t want to be every single week running around trying to get the perfect picture that represents your business.

I have done that, and not only did I stress myself, but I also didn’t get that consistent look that I wanted for my business. I just had a mix and match of pictures and I think I confused my dream customers more than anything else!

Plus, you may have far more things to do than taking pictures or you may not even like that part of your business. Time means money in the entrepreneurial world, so think about how you want to invest it!

If you haven't got the time, the energy or the interest, then it is worth thinking about outsourcing and investing in professional photography. That way you can get high-quality, on-brand pictures edited in a similar way. So your images on your website, social media and emails will be consistent.

Being consistent and constant will send a clear message to your dream customers telling them that you are there for them and thanks to that, they will remember you when they need you.

A content calendar designed for you

I know we are just saying goodbye to summer, but if you are a business owner you need to start thinking about it…

Yes, I am talking about the most wonderful time of the year: Christmas!

Christmas is an important time when sales will probably go up for your business, so to not miss out on a good opportunity, it is important to plan ahead.

But you may say: "I don't celebrate Christmas!" That is fine, but you may have other celebrations or important dates to talk about.

Have you ever heard about the term “Content Calendar”?

Basically a Content Calendar is a schedule for you to plan content and campaigns for your business.

These types of calendar include upcoming events, important dates and celebrations that can be important for your business.

You can find many by just googling “Content Calendar 2022 UK”. I just had a look at different ones and there are so many dates and days to celebrate!

You can actually have a celebration everyday if you want! Bear in mind the dates can be different depending where you live, so make sure you find a content calendar that suits your location or your audience.